WHAT WE DO
We use multiple approaches to explore various marketing and communications issues with all sorts of people. We connect with your current, lapsed and future customers: women, men, children, any background—whether they shop at high-end boutiques, dollar stores or online.
We observe, listen, empathize and improvise...then analyze, synthesize and prioritize.
We don’t just hear what people say, we figure out what they mean—and what it all means for you.
TYPICAL ISSUES WE EXPLORE
Product design and redesign
Positioning
Packaging
Category exploration
Shopper experience
Naming/Taglines/Logos
Advertising and P.R.
Marketing programs
Brand perception and revitalization
Dialogue between Management and Creative
SOME OF THE PEOPLE & SUBJECTS WE’VE TALKED WITH & ABOUT
Millennials about wine and beer
Boomers about cars
Seniors about travel
Moms about cheese
Single guys about frozen pizza
Women of all ages about beauty and skincare
Tennis players about their racquets
Event planners about hotel room design
Kids about back to school shopping
"Great job moderating our business roundtable debate. Your organization, questions and
of course your great sense of humor made it a lively, fun and informative experience for me."
—Michael Sachar (Of Blessed Memory), CEO and Co-Founder, Double Rainbow Ice Cream
“Apart from the great work you did as a moderator,
your background in comedy added a whole other level."
—Martin Bishop, Director, Brand Strategy, Landor Associates (on a project for Hallmark)
THE USUAL
Focus groups
One-on-one interviews
Dyads, triads
In-home ethnographies
On-site conversations
Shop-Alongs
Online surveys
THE LESS USUAL
In-home parties
Expert cocktail parties
Immersive experiences
Panel sessions
Script writing
Naming, tagline consulting
ENGEL RESEARCH PARTNERS // perspective@engelrp.com // 1001 Bayhill Dr. Ste 200, San Bruno, CA 94066 // 415.867.3014
